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Mcgift.giftcardmall.com: How the Mastercard Prepaid Gift Card Site Has Moved to Giftcards.com
In the evolving world of prepaid gift cards, one change that has recently caught the attention of consumers is the migration of mcgift.giftcardmall.com, the website once used for managing Mastercard prepaid gift cards, to Giftcards.com. While this may seem like just a web address update, it reflects a larger strategy by the parent company to consolidate services and improve the user experience. If you’ve ever wondered what’s happening with Mcgift, how it affects your card, and where you should go now, here’s a comprehensive look.
What Was Mcgift.giftcardmall.com?
For years, mcgift.giftcardmall.com served as the dedicated portal for Mastercard prepaid gift cardholders. The site was the place to go if you needed to:
- Activate your Mastercard prepaid gift card
- Check your card’s remaining balance
- View recent transactions
- Register the card for online purchases
Cards issued through GiftCardMall often had this URL printed on the back or the packaging, directing users to that subdomain for card management.
Why the Change Happened
The shift from Mcgift.giftcardmall.com to Giftcards.com comes from a broader decision by Blackhawk Network Holdings, Inc., the parent company behind both GiftCardMall and Giftcards.com. In early 2024 and into 2025, the company began consolidating its digital gift card services under the Giftcards.com brand. This move was intended to:
- Streamline multiple platforms into a single, unified site
- Reduce customer confusion
- Enhance overall user experience with improved navigation and tools
- Centralize gift card services, including activation and balance checks
As part of this consolidation, the old GiftCardMall homepage now automatically redirects to Giftcards.com, and users seeking to manage their prepaid cards are advised to use the Giftcards.com interface.
What This Means for Cardholders
If you have a Mastercard prepaid gift card that points you to mcgift.giftcardmall.com, the good news is your card is still valid and can still be used anywhere www.mcgift.giftcardmall Mastercard is accepted. The only change is where you go online to manage it.
Here’s what to do now:
- Visit Giftcards.com — this is now the central hub for managing prepaid gift cards.
- Navigate to options like “Activate Card” or “Check Balance” within the menu.
- Enter your card details (card number, expiration date, CVV) when prompted.
All the essential functions that once existed on Mcgift have been replicated or enhanced on the Giftcards.com platform. SpaceDock
Benefits of the New Setup
The move to Giftcards.com isn’t just a rebranding—it brings some practical benefits:
- One‑Stop Shop: Instead of multiple URLs for different types of cards, Giftcards.com centralizes Visa, Mastercard, and retailer‑specific gift card services.
- Improved Interface: The newer platform offers a more modern and mobile‑friendly design.
- Expanded Services: In addition to balance checks and activation, users can browse and purchase new gift cards, send digital eGift cards, and explore customization options.
- Better Support: Centralized customer service tools help make troubleshooting and support more consistent.
Common Concerns and Confusion
Because many cards purchased in recent years still have the mcgift.giftcardmall.com URL printed on them, the transition has caused some confusion. Typing the old URL often redirects users to Giftcards.com or to related portals, but if the redirect doesn’t work, heading directly to Giftcards.com and navigating from there is usually the best solution.
It’s also worth noting that scam and phishing sites sometimes mimic legitimate URLs, including those related to gift card balance checks. Always make sure you are on the official site (look for “https://” and the correct domain name) before entering card information, and avoid clicking on suspicious links from emails or ads.
Where to Go From Here
The bottom line is simple: mcgift.giftcardmall.com has been integrated into Giftcards.com. Whether you’re activating a new card, checking your balance, or sending a gift card to someone else, Giftcards.com is now your destination for all of these services.
For existing Mastercard prepaid gift card users, there’s no loss of functionality—just a slightly different path to get where you need to go. And with the broader set of features now available on Giftcards.com, managing and using your gift cards is more intuitive and convenient than before.
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